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A Diamond in the Rough

February 22, 2019

Ahern Rentals’ search for a building in Southern California uncovered a hidden gem called Diamond A.

In June 2007, Don Ahern was in search of a building for a new Ahern Rentals location in Southern California. He came upon Diamond A, an agricultural and construction equipment dealer, which was owned by Patrick Frank.

The 18-year-old business specialized in brand name equipment for turf, farming and construction, such as Kubota, Bobcat and New Holland. Several other Ahern Rentals locations in California, Nevada and Utah were also Kubota dealers. This made it easy for the two companies to merge products and services. With that, Don purchased the building and then the business nine months later in March 2008.

After joining Ahern Rentals, Diamond A was able to expand its product offerings and footprint from its original location in Oxnard, California, to five stores extending from South Los Angeles County and North Ventura County.

“Diamond A Equipment is a company with its foundation based on the highest quality customer service experience that provides industry-leading value with superior products for its sales, rental, parts and service divisions,” said Patrick Frank, who manages Diamond A Equipment locations.

At its first locations in Oxnard and Santa Maria, the two companies operated under one roof. Diamond A moved its own Santa Maria location in 2016, and Ahern Rentals relocated to a separate building in Oxnard in 2017. The full line of Case IH and Case Construction equipment were added at both locations.

In 2015, Diamond A joined an Ahern Rentals branch as a joint location in Pacoima, California, which also served as a satellite Kubota location. Two years later, Diamond A opened a second Los Angeles county location in Long Beach at a former Ahern Rentals branch.

Today, the Oxnard location carries Kubota, Cash IH and Case CE products to serve Ventura County and south Santa Barbara County. From Santa Maria, customers in San Luis Obispo and north Santa Barbara Counties are serviced with Case IH and Case CE products. The Pacoima and Long Beach locations provide sales and support for the full line of Kubota products in Los Angeles County.

For agriculture customers, compact tractors and utility vehicles help haul equipment around the fields while forklifts are used to pick and load produce. In the Los Angeles area, Diamond A supplies primarily light construction equipment as well as utility vehicles and compact tractors.

Based in Las Vegas, Nevada, Rhino’s Turf Equipment, which was previously under Ahern Rentals, became part of Diamond A in 2018 and expanded the company’s footprint to Southern Nevada. The full-line landscaping equipment supplier provides sales, service and support for major turf and landscaping equipment brands, including Kubota.

Patrick Frank oversees all five locations with a knowledgeable team of sales representatives, parts personnel and service technicians. Diamond A is one of the largest dealers of Kubota Construction products in the Southern California region with approximately 50 percent market share, and similarly with compact tractors at more than 40 percent.

Among plans for early 2020 are to work with Kubota to offer the full line of products at a standalone facility in Las Vegas, Nevada. Diamond A is also looking to expand across the U.S. with strategic locations near existing Ahern Rentals branches that would provide parts and services support for new and rental equipment.

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Media Inquiries

Amelia Pearce
Vice President of Global Marketing

T: 1-702-727-4929
E: marketing@diamondaequipment.com